Direct Mail

Travel Department is one of Europe’s leading escorted holiday company with clients in Ireland and the UK. Many of their clients are repeat customers and seasonally they receive direct mails with special offers. For a new campaign in 2018, I was in charge of designing the layouts for the DMs. There were in total 8 direct mails, 2 different offers for each of the company’s four different market regions: Ireland, Northern Ireland, Scotland and Bristol. The DM format was a tri-fold A5 and the layout I created worked for all of the promos, changing the holidays details and contact information for each region. I also had to create different logos for each of the promos and a special cover for the one of the Irish DM. This job was coordinated by the brand manager and the commercial director.