Based in Waterford, Ireland, this travel agency specialized in sports event packages and approached me to design their new logo. I created a clean and distinctive logo featuring bold typography with a V-shaped division of the letter "I." The top part of the "I" forms a symbol resembling sports club crests, while vibrant colours add energy to the design. The italicized word "SPORTS" signifies movement. The deliverables included a logo guideline and various logo applications.