Packaging Design
For Scratchable Map Ireland.
Location
Ireland
Date
2019
Tools
InDesign, Illustrator, Photoshop
Scratchable Map Ireland is a beautifully illustrated souvenir map that lets you scratch off locations as you visit them. Underneath each name, a hand-drawn illustration of the landmark is revealed—making it both a memory tracker and a piece of art. It’s the perfect gift for tourists, locals, and travel lovers alike.
The creators of the map approached me to design a bespoke cylindrical package that would protect the product and stand out on shop shelves. They also asked for a refreshed logo that better reflected the charm and personality of the map.
I was delighted to work on this project, blending their intricate hand-drawn illustrations with a clean, modern packaging design. The goal was to create something that felt playful yet premium—something you’d be proud to give as a gift or display at home.
This was a rewarding collaboration where branding, illustration, and product packaging came together to form a cohesive, market-ready product.
To learn more about the map, visit the official site or follow Scratchable Map Ireland on social media:
