UX Design Case Study

Project Overview

This project was created as part of my UX Design Institute and UCD Professional Academy UX certification course. The brief was to design a comprehensive mobile booking app for an airline, covering the full UX process from research to interactive prototype.

Competitive Benchmark

I began with competitive benchmarking, analysing mobile apps from four major airlines. This provided valuable insights into:

• Industry best practices
• Common usability issues
• Opportunities to improve the flight booking experience

Note-Taking

During the research phase, I used structured note-taking to capture key observations. These notes formed the foundation for later synthesis.

Affinity Diagram

I organised findings into an affinity diagram to identify patterns and themes in user behaviour.

Customer Journey Map

Using insights from earlier research, I mapped the customer journey for booking a return flight...

Flow Diagram for Mobile

I created a flow diagram mapping the booking journey from app launch to confirmation...

Interaction Design for Mobile

I sketched core screens and refined them into high-fidelity designs with a clean, functional visual style...

Interactive Prototype

The prototype demonstrates a streamlined booking process for a return flight from Dublin to Amsterdam...

Wireframes for Mobile

The final deliverable included detailed wireframes annotated for developers.